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Advert Aims To Win Smokers Hearts

An explicit anti smoking campaign aims to get to the heart of how damaging cigarettes are to health.A new TV commercial, tying in with a series of newspaper adverts is being launched by Fresh, Smokefree North East. The TV advert, which will be shown from Tuesday, shows smoke from a discarded cigarette strangling somebody, illustrating how cigarette smoke can restrict the amount of oxygen to your heart. [click link for full article]

Source: http://www.medicalnewstoday.com/sections/smoking/

"You really have to be committed to quitting smoking," says Celia Jaffe Winchell, M.D., a psychiatrist and FDA's medical team leader for addiction drug products, "and when you've made the decision to stop smoking, commit to using whatever it takes to quit."